My UX creative process

I focus on putting users first, building products and services from the content out, and shaping experiences that truly meet their needs and desires.

I’m passionate about building experiences that feel intuitive, accessible, and delightful—experiences shaped by genuine empathy, solid research, and continuous improvement. I love using data to help turn tough challenges into simple, user-friendly solutions that really make a difference.

I like to integrate content and business strategy with UX as early as the discovery phase. This early integration ensures that messaging is clear, purposeful and speaks to users in the right way at the right time—making the whole experience more engaging, effective, and impactful.

Methodologies and Frameworks

Phase 1: Discovery ((Research & Exploration)

Goal: Understand the problem space by conducting research to identify user needs, behaviors, pain points, and content requirements.

Key UX & Product Design Activities

Stakeholder Planning: Align with business goals and define key research questions.
User Research: Conduct user interviews, surveys, field studies, competitive analysis, and secondary research to gather insights.
Empathy Mapping: Identify user emotions, behaviors, and needs to create a user-centered foundation.
Data Synthesis: Organize research findings to identify trends and opportunities.

Key Content Strategy Activities

Content Audit: Evaluate existing content to assess gaps, redundancies, and quality.
User Language & Tone Research: Understand how users communicate to align messaging.
SEO & Keyword Research: Identify relevant search terms to improve content discoverability.
Competitor Content Analysis: Examine how competitors present content and engage users

Output:

User research insights

Empathy maps

Content audit findings

Competitive analysis report

Phase 2: Define (Problem Framing & User Understanding)

Goal: Synthesize research into clear problem statements, define user needs, and establish a content strategy.

Key UX & Product Design Activities

Identify Wants vs. Needs: Distinguish between what users ask for vs. what they actually need.
Persona Development: Create detailed user personas that include content preferences.
User Journey Mapping: Visualize user flows and identify content touchpoints.
Problem Statement: Frame a concise "How might we...?" statement to guide ideation.

Key Content Strategy Activities

Content Personas: Define different user content needs and behaviors.
Content Mapping: Align content with each stage of the user journey.
Voice & Tone Guidelines: Establish consistent brand messaging tailored to different contexts.
Content Governance Plan: Define roles, workflow, and approvals for content creation and updates.

Output:

User personas (including content needs)

User journey maps with content touchpoints

Voice & tone guidelines

Content governance framework

Phase 3: Develop (Ideation, Prototyping & Content Creation)

Goal: Generate, refine, and test multiple solutions, including UX/UI design and content development.

Key UX & Product Design Activities

Sketching & Ideation: Conduct brainstorming sessions and explore design concepts.
Wireframing: Create low-fidelity wireframes to define structure and user flow.
Prototyping: Develop interactive prototypes (mid to high fidelity) to simulate user experience.
Stakeholder Collaboration: Co-create and validate design ideas with cross-functional teams.
Hypothesis Formation: Define assumptions and key hypotheses for usability testing.

Key Content Strategy Activities

Content Prototyping: Draft and test essential content (UI copy, microcopy, headlines, CTAs).
Information Architecture (IA): Structure content logically for ease of navigation.
Content Wireframing: Align design layouts with content hierarchy for clarity.
Legal & Compliance Review: Ensure content meets accessibility (WCAG), compliance, and regulatory standards.

Output:

Low-fidelity wireframes with content placeholders

Content guidelines for UI copy, microcopy, and CTAs

Information architecture documentation

Phase 4: Deliver (Testing, Iteration, Implementation & Content Deployment)

Goal: Validate, iterate, and implement solutions for real-world use, ensuring the content is user-centric, accessible, and engaging.

Key UX & Product Design Activities

User Testing: Conduct usability testing on prototypes to refine interactions.
Iterative Design: Improve UI/UX based on real user feedback.
Visual Design: Apply branding, typography, color schemes, and accessibility.
Developer Handoff: Collaborate with developers to implement the design accurately.
Launch & Post-launch Evaluation: Monitor product performance, track user feedback, and iterate.

Key Content Strategy Activities

Content Testing: Test readability, clarity, and effectiveness of UI copy.
Final Content Implementation: Deploy approved content across all touchpoints.
Localization & Translation: Adapt content for different languages and cultural contexts if needed.
Content Performance Analysis: Use heatmaps, A/B testing, and analytics to refine messaging.
Ongoing Content Optimization: Update and improve content based on data and user insights.

Output:

Validated user-tested designs

Live UI copy and content assets

Content tracking plan for continuous improvement

Performance metrics and optimization roadmap

Where strategy meets design

View my portfolio

CONTACT

Get in touch

so we can create innovative projects together

anadiezus@hotmail.com |