THE STRATEGY

Align our offerings and content to distinct customer needs with updates to site navigation, web copy, data sheets, content offers, interactive calculators, forms, emails, personalization, chat, and more.

• Expanded and evolved keyword set.

• Created and updated 700+ pages to align with new messaging on Citrix.com.

• Translated 1300+ pages across 13 global sites.

• Updated 130+ emails tamplates with a clear visual hierarchy, engaging visuals, and well-placed CTAs to enhance readability, usability, and conversion rates.