Digital repositioning

Citrix was known for remote access yet the market category growing exponentially was desktop as a service (DaaS).

THE STRATEGY

Align our offerings and content to distinct customer needs with updates to site navigation, web copy, data sheets, content offers, interactive calculators, forms, emails, personalization, chat, and more.

Expanded and evolved keyword set
Created and updated 700+ pages to align with new messaging on Citrix.com
Translated 1300+ pages across 13 global sites
Updated 130+ emails

THE RESULTS

+97%

Sessions

+152%

Search traffic

+31%

Conversions

+19%

Qualified leads

THE USER EXPERIENCE

Journey through my user centric-projects

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CONTACT

Get in touch

so we can create innovative projects together

anadiezus@hotmail.com |