Developed a self-guided, optimized content strategy tailored to address top use cases for each buyer segment.

Leveraged personalization and conversational marketing techniques to curate helpful, conversion-focused experiences. These experiences provided swift and easy access to product trials, pricing, and purchase options, spanning both eCommerce platforms and third-party marketplaces.

Embarked on user research to gain insights into areas ripe for improvement.

Crafted the information architecture for the new experience, ensuring its seamless organization and navigation.

Designed a mobile-first, contemporary web designs that are both engaging and optimized for performance.